Have you ever heard the saying “The Riches Are In The Niches”?
I’ll be honest with you. When I first heard that, I wasn’t really a fan. I mean, I kinda liked doing everything, for everyone. I was a unicorn, and so proud of it.
But, let me tell you the truth: it leads to burnout.
Without a niche, I wasn’t able to charge enough. Or create profitable packages. And I certainly wasn’t able to set boundaries!
So one day, I decided to roll up my sleeves and niche down to working with just wedding professionals. I went from offering $30/hour retainers, to removing hourly and only offering specific packages. Want to know what happened next?
I booked out. And I grew a team. And I doubled my pricing, again! (And will be doing it again in 2023!) When I started to only work for wedding professionals, and really dove into that niche, I became completely booked, raised my pricing, and allowed me to grow a team!
And it doesn’t just work for me. A student inside The Creative VA Masterclass got multiple inquiries within a week, all from changing her Instagram bio to say “Instagram For Wedding Pros”. By really focusing her business on JUST wedding professionals and offering JUST Instagram, she was able to quit her 9-5 within two months of niching down.
Over the last few years, I’ve seen a lot of people join the creative virtual assistant world, but are no closer to seeing the kind of income they are dreaming about. The thing is… you’re not feeling stuck because you know how to structure a business. But because you have tried too many things – it all becomes overwhelming and it’s natural to just freeze and stay in place.
Niching is simply finding that core service, or group of services, that you love, and your audience can’t get enough of. Finding a niche isn’t just about what the hottest service is at the moment (because trust me, this changes all the time). It’s about finding a niche that lights you up inside.
See how I said YOU and not your clients?
That is because one of the top reasons you probably did this whole creative virtual assistant thing was to do things you loved to do.
And that is hands down the most important part of running your own business. It’s what helps prevent burnout.
When you first start a business, you gotta try everything to see what you like.
And as you start to work with clients, you start to see the things you love to do. And the stuff you just plain hate.
(For me, it was blogging and social media. I LOVED blogging. I hated social media.)
That is why I tell all my students inside The Creative VA School the same thing: niche down to what you love to do.
When you have a passion and are an expert in it, your clients will pay a premium. They will see this passion and want only the best person to do it for them.
For today’s action step I want you to write down three things you love offering to clients. Don’t worry if you only have one client you offer it to. Or it’s something you’ve done in the past and don’t do now.
Just write down three things that light you up.
And to hold you accountable, I want you to post them inside The Creative VA Lounge. Because when you share your passion with the world, you take one more step towards that dream.