If you are a creative virtual assistant who offers ALL of the services, to ALL of the businesses, I want you to keep reading. One of the biggest struggles new creative virtual assistants make is being booked out quickly, but not making enough profit. Eventually, they start to face burnout because they are overworked, underpaid, and overwhelmed.
But, there is a solution to this! Niching down.
Niching can grow your business so much quicker, and allow you better quality clients, that give you work that you love to do! Niche marketing is often easier than promoting to a wide audience, and that niche audience will have specific needs and wants.
If you try to target everyone, you are ultimately targeting no one.
It’s way more lucrative, and your clients can benefit because you have a laser-focused skill set and are an expert
If you’re trying to appeal to everyone, the competition will be much more intense with market saturation. It’s much much harder to get noticed this way when you target everyone.
The Two Types of Niching Down
Niching down comes in two big forms – One is niching the services you offer, and the other is niching down who you work with, or who your ideal client is. So you could be someone who only offers social media services for food bloggers, or who only offers Pinterest packages for travel guides. This is your Offer Niche – which is HOW you help, and what specific services you offer.
When I started to only work for wedding professionals, I became completely booked out, raised my pricing, and it allowed me to grow a team!
For example, I had a girl in my course get multiple inquiries within a week, all from changing her Instagram bio to say “Social Media for Wedding Pros”. By really focusing her business on JUST wedding professionals, offering JUST social media, she was able to be booked out, charge a premium, and add a team member. All within 4 months.
Step one: What is your passion, and what are you an expert in?
Step two: Who is your ideal client? Who needs this service?
Step three: What skills do you have that you can niche down and offer?
Step four: What is the competition?
Now, are you ready to officially launch and grow your lucrative Creative VA business, but not quite sure where or how to get started?
Don’t worry – I have just the thing!
I created The Creative VA 101 Workshop to answer all of your burning questions about starting a creative VA business. From what services to offer to what your first steps to start your business should be, we cover it all!