One of the best things I did for my virtual assistant business was niche down. And while you might have heard this term before, you might not know what it means (or why it is so important as a virtual assistant!) Finding a niche allows you to not just grow your business, but also get better quality clients. Plus, it makes your marketing SO much easier when you have a specific audience. If you try to target everyone, you are ultimately targeting no one. It’s way more lucrative to fine-tune your offerings. Plus, your clients can benefit because you have a laser-focused skill set and are an expert.
Before I get started, let’s talk about the word niche. Niche means “products, services, or interests that appeal to a small, specialized section of the population.”
As a virtual assistant, Niching down comes in two big forms – One is niching the services you offer, and the other is niching down who you work with, or who your ideal client is. For example, you could be someone who only offers social media services for food bloggers, or who only offers Pinterest packages for travel guides. This is your Offer Niche – which is HOW you help, and what specific services you offer.
There are SO many benefits to niching down! These are my top 5 reasons.
When I started to only work for wedding professionals, I became completely booked, raised my pricing, and it allowed me to grow a team! Another example? I had a girl in my course, The Creative VA Masterclass, get multiple inquiries within a week, all from changing her Instagram bio to say “virtual assistant for wedding professionals”. By really focusing her business on JUST wedding professionals, she has been able to grow, and will be leaving her 9-5 to take this on full time!
One misconception is that you have to niche down in both the service and the industry. I recommend starting with one, before tackling both at once. My advice? Niche down to your services first.
Step one: What is your passion, and what are you an expert in?
Step two: Who is your ideal client? Who needs this service?
Step three: What skills do you have that you can niche down and offer?
Step four: What is the competition?
One of the things I am most passionate about as a digital marketer and virtual assistant for wedding professionals is niching down. I have found that niching can grow your business so much quicker, and allow you better quality clients, that give you work that you love to do! Niche marketing is often easier than promoting to a wide audience. If you try to target everyone, you are ultimately targeting no one. It’s way more lucrative, and your clients can benefit because you have a laser-focused skill set and are an expert! It is important to focus on what you love. When you get started, start broad, but take note of what you love doing, and fine-tune as you go!
For even more details on how to niche down, don’t forget to listen to my Podcast Episode on The Support Squad Podcast – where I cover all things Niching Down!