How to start offering blogging as a service

Have you been thinking about niching down your VA business and offering blogging as a service? If you enjoy writing and have an understanding of SEO, blogging might be a great service to add to your virtual assistant business. Today, I want to share with you how to get started as a blogging virtual assistant and a few things to think about before you start!

Understand blogging as a strategy

One of the biggest mistakes I see when it comes to virtual assistants offering blogging as a service is that they don’t have a strategy for their clients. Before you begin creating blog content, you want to make sure that you have a strategy and system that is going to get your clients results.

The first thing you want to do is talk to your client before getting started and get very clear on their goals. Why are they wanting to blog in the first place? Is it to get found on more Google searches? Is it to begin booking more clients? Do they want to sell more of their products? What is the goal that they are trying to achieve and how can blogging help them reach that goal? That is the first question you want to get very clear on. From there, you want to make sure that you are able to create a strategy that gets results.

The more results you are able to get for your clients, the happier they will be and the more likely they will want to continue to use your services. This is a win-win for both you and your clients.

Understand SEO

Before you begin blogging, you want to make sure you have a clear understanding of SEO or Search Engine Optimization. SEO is how Google is able to find your blog/website and how your clients can rank higher in Google search results.

If you don’t feel confident in your SEO skills, take some time and focus on up-leveling! There are so many resources available such as blogs, podcasts, videos, and courses. Once you are feeling confident, this is a great selling point for your blogging services. Most of your clients want their blogs to be SEO optimized. However, most don’t know how to do it themselves, which is where you can step in!

Set up your systems to offer blogging as a service

Working with blogging clients can be a bit different from your general VA clients. You want to make sure you have systems and workflows that make your client experience seamless from start to finish. Inside The Blogging Elective, I walk students through my step-by-step framework that you can use for each and every client. From how to book them on a discovery call, to onboarding them with ease, gathering content (without pulling your hair out!), and setting boundaries. This is essential if you are wanting to really grow and scale your blogging VA business.

If you are ready to start offering blogging as a service inside your creative VA business, check out The Blogging Elective!